PEPPERDATA JUICE:

THE LIQUID SATIRE OF OUR HYPER-CONNECTED AGE WHERE EVERY SIP IS DATA TO BE ANALYZED AND MONETIZED. WITH 10% PEPPER JUICE AND 80% INFORMATION, THIS DRINK TELLS THE STORY OF A SOCIETY THAT TRADES INTIMACY FOR PERSONALIZED COMFORT. THE EXTRACT OF INNOVATION IS NOT JUST AN INGREDIENT, BUT A CRITIQUE OF INVASIVE DATA COLLECTION PRACTICES DISGUISED AS EVERYDAY HABITS. MY MOCKUP CHALLENGES THE VALUE PLACED NOT ON THE PRODUCT ITSELF BUT ON THE INFORMATION IT GENERATES, INVITING US TO REFLECT ON OUR DIGITAL REALITY. THIS JUICE MAKES US SMILE WITH ITS IRONY BUT ALSO HIGHLIGHTS A DEEP REFLECTION ON THE HIDDEN COSTS OF THE DIGITAL AGE, URGING US TO REDEFINE OUR RELATIONSHIP WITH THE DIGITAL WORLD IN MORE CONSCIOUS TERMS.